Fairway Ford is once again teaming up with Ford of Canada to give back locally through the Drive for Your Community program, with this year’s fundraiser supporting Steinbach Family Resource Centre.
Community-focused fundraiser returns May 23
Fairway Ford is once again teaming up with Ford of Canada to give back locally through the Drive for Your Community program, with this year’s fundraiser supporting Steinbach Family Resource Centre.
The event takes place Saturday, May 23, from 9 a.m. to 5 p.m. at Fairway Ford in Steinbach. For every test drive completed that day, Ford of Canada will donate $30 to Steinbach Family Resource Centre, up to a maximum of $6,000.
“It’s got nothing to do with selling a car that day,” says general manager John Verret. “It’s got everything to do with honouring and blessing the community and a great cause.”
The dealership selected Steinbach Family Resource Centre as this year’s charity partner because of the organization’s broad impact on local families with young children.
“They do great work, just like all our local charitable organizations,” Verret says. “It was a tough one to choose. There’s so many good ones out there. But we just know there’s a lot of work that goes into what they do, and we just want to contribute and be part of that.”
Simple way for the community to help
Participating in the fundraiser is straightforward. Visitors simply arrive at the dealership, register through a QR code at the event booth, and take a short test drive in one of several available vehicles.
“There’s no purchase, no obligation, nothing like that,” Verret says. “Again, it’s about honouring the community.”
The event will feature five or six vehicles available for test drives throughout the day, and attendees can also enjoy complimentary hot dogs after participating.
Fairway Ford expects the event to attract strong local support, reflecting the community-minded approach the dealership has become known for over the years.
“We don’t take for granted the support we get in the community,” Verret says. “We’re honoured to pay that back.”
Supporting local families
Steinbach Family Resource Centre provides programs, resources and support for families with children five and under, helping parents access guidance and assistance when they need it most.
Verret says supporting organizations that strengthen local families aligns closely with the dealership’s values.
“We all need that help sometimes,” he says.
The Drive for Your Community program is one way Ford of Canada supports smaller communities across the country, beyond larger national sponsorships and initiatives.
“Ford of Canada doesn’t just look at the big picture where you see all the big stadiums and big arenas,” Verret says. “They care about the small communities too.”
Residents are encouraged to stop by Fairway Ford on May 23, take a test drive and help contribute to a meaningful local cause – rain or shine.
“We’re looking forward to it,” Verret says. “Hopefully the weather cooperates. But we’re going to make it a go no matter what.”
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